SDS/WD's recent mail/radio campaign on behalf of the American Hunters and Shooters Association (AHSA) Foundation in Missouri apparently hit quite a nerve with the rival National Rifle Association and put the NRA in an unaccustomed defensive position.
Winning Directions' series of four mail pieces and Strother-Duffy-Strother's radio spot for AHSA documented in detail the NRA's failure to fight aggressively to protect hunting and fishing areas for Missouri's sportsmen.
On October 27, 2006, the NRA distributed an emergency e-mail blast (ironically titled "Campaign of Deceit") to all its members in Missouri containing personal attacks directed at members of AHSA's Board of Directors and calling the mail and radio ad "blatant deception," "anti-freedom" and "a front for anti-gun groups." Despite those claims, the NRA's hysterical defensive blast did not dispute the mailers' or the radio spot's facts documenting the NRA's failure to fight privatization and development of the Mark Twain National Forest, which is used by many working-class Missouri hunters and fishermen.
Press Release